New Chapters
I always joked about wishing weekends were longer and the working week was shorter. Well, now it seems I’m going to get my wish as my employer puts us all on a 3-day week for the foreseeable. Funny though, it’s not quite as happy making as you’d think, once you work out the economic impact. All I can really say is OUCH!
However, rather than fret about it I’m determined to see it as a potential positive. It means that I have bags more time to figure out exactly what it is that I want to do from now on. I’ve become increasingly interested in, and somewhat evangelical about, all things social media.
From an Ad Man’s point of view I can’t help but feel that this is the area that I need to steer my career towards – TV, press, radio etc just don’t cut the mustard anymore. And they’re only going to become less & less effective with time. I hesitate to foretell of their impending deaths, as I don’t actually believe that to be true, but without a doubt, they’re going to have a much less significant role than they’ve had historically.
So, that’s the plan – me, online, a marriage made in heaven. It’s going to take some time, but I reckon I can make it work. I know my onions when it comes to brands, branding, marketing etc and I’m learning more and more about online & social media by the day so now it’s time to make the two things work for me.
Here goes…
ouch indeed. i feel your pain. and i’ve had the exact same thoughts as you regarding future plans…you go girl!
I was interested in marketing and all that til I realised they spend just as long convincing themselves it’s of any worth as they do with anyone else
ha, maybe we should do it together!
Only the ones who don’t really understand it and got into it for the wrong reasons. Perceptions of glamour and TV shoots galore. But it’s genuinely a fascinating career choice if you’re interested in creativity, design, people’s behaviour, economics… and yeah, the odd bit of glamour. It’s an ever-changing, constantly evolving arena to be involved in – never ever dull. Not to be knocked when looking at career options. I’d take it over working in a dull office any day of the week… especially the two days I’ll be at home