curlydena.com

Recently I was fortunate enough to be invited to a blogger preview of the new Barnardo’s campaign, which is launching tonight.

Rather than post about it all here (as I don’t want to taint the hard work they’ve done with the trivial, slightly off-kilter content of my little bog), I passed the info on to a friend with a marketing blog of their own.

However, I was really moved by the passion that the guys at Barnardo’s showed last week when they were telling us all about the objective of the campaign & the issues that they’re facing -- namely sending out an appeal for fundraising because they have a huge shortfall in funds, which is threatening the survival of their projects, right across the country.

They’ve produced a really moving TV commercial with fantastic soundtrack by James Vincent McMorrow -- beautiful and compelling, but I’ll agree with points made by a few others, that it could do with a much more direct call-to-action.

I was however, really affected to hear that all of the scenarios featured in the short film are based upon real cases, especially when the guys at Barnardo’s expanded upon the individual stories. So when the lovely, and very chatty, Ruth offered to allow us to accompany a project worker on a visit to one of their projects and really see the great work that they do, I jumped at the chance.

I can’t help solve the funding deficit that they are facing, but if by going along I can somehow help someone a little bit, or even just get a bit more information, then I’m more than happy to do it.

I’ve not been along yet, and I’m a teeny bit apprehensive about it all, but I’ll be sure to keep you posted.

In the meantime, if you’ve got a bit of spare cash, please consider supporting the guys at Barnardo’s. Thanks